Tuesday, May 26, 2009

Post #200: Death of Music

Well, this is my 200th post and I have something very important to talk about- how this terrible economy is affecting music on the radio. Many of you might tell me to get satellite radio, or just listen to my iPod, but I think it's important to have decent music on the radio. It's important to have variety and not for every station to sound exactly the same.

On Friday, KWOD 106.5 in Sacramento went from being an Alternative music station to being an all 90's, all the time station. This is the SECOND time they've tried something like this. The first being KWOD 2.0, which they later had a commercial that ran apologizing for that debacle.

By no means am I saying their playlist was flawless- in fact, it was flawed on many levels, but it was easily my favorite. It would run bands like Death Cab for Cutie, Kings of Leon, Nirvana, Pearl Jam, and Carolina Liar. It also stayed away from bands like Nickelback, Creed, and other shlock-rock bands like that. That distinction was the strength of the station.

Now 106.5 is called "the Buzz" and I have already heard Dr. Dre, Ini Kamozi ("Here Come The Hotstepper"), and The Fresh Prince (w/ DJ Jazzy Jeff, of course.) As much as I'd love to listen to "Summertime by the Fresh Prince, I'm taking a stand. I will not listen to the Buzz. I would not mind this station if it was number seven on my car presets and didn't interfere with what was formally known as KWOD. Until they change it back (it happened before, it can happen again) I'm officially banning 106.5 from my radio dial.

So besides me just being angry that "the Man" wrecked my number one FM preset, I've noticed a terrible trend in radio. They are canning DJs left and right, Adam Carolla even got the boot, and playing essentially iPod play lists with commercials. It's like SkyNet is taking over the radio! I have a feeling if radio station computers have already become self-aware, then they must really like Justin Timberlake, Timbaland, Katy Perry, and Flo Rida. Note to self: become a pop star so the machines won't kill me when they decide to take over.

Weird Terminator references aside, this new way of doing radio is killing the medium. It's less personal. It has less good music. It might as well just be uninteresting elevator music geared for the car- and I can't stand it.

I'm not sure if this all steams back to the economy, or if it is harder for stations to get people to listen, but they are not helping themselves in the long run. They obviously have a business to run, but lowering short term costs by letting Johnny 5 run the station will ultimately decrease your overall listener base. Sure, I could be wrong for right now- but as the all 90s gimmick gets old and people tire of Sir Mix-A-Lot, KWOD may make another comeback. Only this time, it may be harder to regain your loyal listeners. I know for a fact my iPod has better music than you're willing to play anyway...

6 comments:

GMoney said...

It's a double-edged sword though. Do you want to listen to music or do you want Weenie and The Butt making a bunch of kooky sounds and telling you to go down to the Walgreen's downtown to meet the "radio station girls". I would rather have tunes then mindless drivel and corporate schills.

Tony B. said...

I actually want good, creative radio (no, Dingo and the Baby do not qualify)- I want them to play great cutting edge music with radio personalities who interject intelligent banter in between songs. Do I ask too much? Probably...

GMoney said...

Ah yes, but there is the conundrum. The music that you like is probably not very profitable for the stations to secure advertising. Wilco is solid but only to a select group of music fans. Susie Secretary isn't going to pump that up in the office.

Tony B. said...

But then we continue the downward spiral of people liking terrible music. I definitely hear what you're saying though- but I hate that things are that way.

Clarkster said...

tony you said it perfectly KWOD has been my number 1 preset since i've had a damn car and i'm pissed. now I didn't love KWOD as much as I did in it's heyday of 90's alternitive rock but it was still a quality radio station and my go to. I guess i'm going to be sticking to AM sports talk for good

Tony B. said...

I agree- it's AM Sports talk or bust at this point... don't think AM Sports talk is immune to this kind of crap, though. Look at how much Damon Bruce has been limited these days and you'll see it's an epidemic.